Event Management Key factor in any Business

Question: You are Events Manager in ABC London Events Co. You have to organize an event in two venues of your choice (e.g. one indoors or an open outdoors). You have to provide a report that includes key operational issues and risks that could be faced in these two venues. You should propose the best option to the events company in your conclusion. Answer: Introduction Operation management is a key factor in any business or social organization. The function of operation management is keeping track of all the activities and providing a framework for the successful execution of the plans that have been decided upon before beginning to work on the project. With the rising number of events in the present day, events operation management has gained a lot of momentum. Chelsea Old Town Hall an event management group has been quite influential in organizing various events with all necessary and significant prospects. Chelsea Old Town Hall has gained much appreciation for their organizational skills in various events. The group has gained the leading position in London for its achievements in various private as well as public events. Chelsea Old Town Hall has recently at the responsibility of conducting two charitable events, The Reading Music Festival' and Children In Need'. The report analyses the possible venues, the schedule and the nature of the events to lay down a framework to follow for the successful execution of these events. Objectives The Children in Need are charitable events that are aimed at raising money for old age homes and underprivileged children suffering from Paralysis and cancer. In this report, we will analyze ABC London Event Co.s operational management in organizing these charitable events. It will prolifically signify the necessary aspects that provide the conceptualized overview about the essential factors like risk management, risk assessment, planning, etc. As the event is for the charitable benefit, it must be planned accordingly and figure out all the necessary aspects to make the event a successful one. Thus, this report will provide a detailed synopsis of the major factors that can be the key to organizing the events in an efficient manner. Being one of the most fruitful and influential event management company ABC London Event Co. must prolifically assess the necessary factors and take into consideration the pre-event planning (Birdhouses you can build in a day, 2004). Analyzing the events for the charitable benefit the venues are the most appropriate ones which will provide a detailed breakdown of assessing the formidable tasks associated with event operations. Sponsors The Events are charitable events and the funds raised from these events would be used to perform charitable functions for the old age homes and underprivileged children suffering from Cancer and Paralysis (Colpitts, 2008). Some reputed organizations have shown interest and extended a helping hand towards the cause. The sponsors for this event include Abbot, Adidas, Buxton and Virgin Money. Their Help and Support in this cause has been very important in the successful operation of this event. Schedule The events have been scheduled to take place on the 24th of April, Sunday. The date has been selected with an objective to ensure maximum attendance and participation of the local population. As the local population has shown interest in the cause, the date has been selected to be one which is the most convenient for them. Being a Sunday, which is a nonworking day, it will be easier to garner maximum attendance. Since the events are scheduled to be one after another, it will be easier for the people to attend both the events and participate actively in them. Venues For two events, the venues have been selected The Royal Borough of Kensington and Chelsea. A musical event Reading Music Festival will be organized at the Chelsea Old Town Hall and Children in need a charity fundraising event will be arranged in the great hall of Kensington Conference and Events Centre. Chelsea Old Town Hall Source: https://www.google.co.in/search?q=Chelsea+Old+Town+Halltbm=ischimgil=77aXPvr5A6WA1M%253A%253ByzSrhlYZUylkgM%253Bhttps%25253A%25252F%25252Fscukcw.wordpress.com%25252Fchristmas-cocktail%25252Fsource=iupf=mfir=77aXPvr5A6WA1M%253A%252CyzSrhlYZUylkgM%252C_usg=__vCqMb_7DYhB-8FGTnCCHJyLRhrU%3Dbiw=1024bih=623ved=0ahUKEwjvlr_2sIvMAhWBO5QKHZeIDd4QyjcINAei=RBwOV-_kDIH30ASXkbbwDQ#imgrc=AADXQjGr-qkdQM%3A The Chelsea Old Town Hall has been selected keeping in mind its location. Being situated in a location that is accessible to most of the population, this ensures that the attendance is not compromised because of any inconveniences in transport. Keeping in mind the popularity of the location, the venue makes it sure that the events are promoted to the utmost which would again ensure attendance. Kensington Conference and Events Centre https://www.google.co.in/search?biw=1024bih=623tbm=ischsa=1q=Kensington+Conference+and+Events+Centre.+++oq=Kensington+Conference+and+Events+Centre.+++gs_l=img.12...537983.537983.0.539096.0.0.0.0.0.0.0.0..0.0....0...1c.2.64.img..0.0.0.-1t7WjClowk#imgrc=zrBUG7nZ47DBwM%3A The Kensington Conference and Events Centre has been selected owing to its large seating capacity. The event would generate a considerable interest and as such, would provide a means to accommodate the large attendance that has been expected. Licensing Licensing both the venues required a thorough description of the events and also the nature of the events to be organized. The venues are well reputed and needed questions to be addressed before they would allow someone to license their premises. Chelsea Old Town Hall Alcohol license Licensing the Old Town Hall was not much of a problem as the association there was rather welcoming. Added to that, the well repute of the host organization came handy in the process of licensing the premises. The Old Town Hall was rather well acquainted with the organization and more than ready to lend support in the cause. The Chelsea Old Town Hall prohibits alcohol in the premises and is strict about it. The events to be organized do not require any alcohol licensing and as such, this is a non-issue in this case. Catering building Chelsea old town hall is quite strict regarding catering licensing. Every event organizer has to ask for the permission from the concern authority if they are planning to organize an event. Cleaning purpose should be done by the concerned event group. Entertainment For sophisticated entertainment purpose this hall is the better when family event is concerned. A well surrounding for children as they wont get bored in the midst of any program. The Chelsea old town hall management has their own team who provide the entertaining stuffs according to the client needs. Music and Security Music is the essential part for every venue. The music system of Chelsea old town hall is well made. Quality and intensity of music is specially arranged for the corporate and family event. Besides that the venue is totally covered by CCTV camera as there is no chance for nuisance. The have the special security team to handle the every negative situation. Kensington Conference and Events Centre Alcohol License The restriction of alcohol is not stern in Kensington Conference and Events Centre compare to others. People can consume alcohol but have to stay in the limit. The negative attitude must not be done there. Catering Building Kensington Conference and Events Centre has not their own catering service. If any organizer ask for the catering service they arrange it. There is a small ground besides the venue and the dinner or lunch purpose held there. Entertainment This venue is not the ideal for children as there is no amusement thing for them. It is especially designed for the adult person. There are many block for hangouts, chit chatting etc. Music and Security Music system of Kensington Conference and Event Centre is specially designed a for music program, drama or cultural program. The security of this venue is highly associated. Risk assessment Risk assessment is a potential and systematic process where the risk of every event and venues is assessed. In this process, the main risks which can harm the place and the environment will be detected. This assessing process will involve a projected activity and will undertake the way of reducing the risks. Risk assessment venue 1 Chelsea Old Town Hall In the charity, even the risk should be limited and will have to take care of the event that no people are harmed. As this is a charity even there should not be any violence which may affect the children mind. From the core of the event, this is an even for the children to motivate them towards the best activities which can become a future lesion for them. The main risk factors of this charity event are: Funds and use: It is necessary for any charity event to execute the funds and implement the resources in a proper manner to convey the function accurately. Depending on the process, if the grantee is not aware of the support and does not disclose the fund to the event members, it could be a great fraudulence for the event members. That could be a high-risk factor for the event managers. Written grant agreement: The event manager should have to be aware of the gifts which are most important for any event organizations. Depending on the view, it will be a great risk for the organization if they don't make any written agreement among the venue authority and the event members. Drink and liquor Charity event for the children should be clean and should not affect the children's ethics. Depending on the fact, the drinks should not be allowed in the venue. Hard drinks are most effective for the children minds. If someone takes a drink and become trance, that could harm the children's thoughts. However, the soft drinks are allowed if those are not harmful to children. Conflicts among the parents: It is obvious that conflicts will come if there are too many parents with their children. Depending on the intensity of the feelings conflicts may arise, and that could affect the children. So, it is important for the venue proposers to achieve the skills to stop the conflicts. Risk assessment for venue 2 Kensington Conference and Events Centre In the venue to which is based on the music event, the risks will be different. The main risk factors of the venue and the assessments are as followed: Reputation of the performer: It could be obvious that artists will accept the encouragements from the fans. Somehow, it Is also visible that they took some people to perform with them among so many crowds. So, depends on that many people might not get happy with the thing. So, in this case, it could be a humiliation factor for them. So stop them the manager should put man power in that zone to stop happening these things. Security issue on the stage: It might be a great issue for the performers I if they are hurt by the fans. However, it is nature of fans to get closer to the celebrity. It might harm the celeb. So, depending on that the security should be tight and should look after all the activities in the crowed. Drink and Liquor: In this venue, the drinks s are allowed. So, people should be aware of the situation that there will be children to enjoy the event. So, the drinking should be restricted and limited for those who will drink in the venue. Health and Safety Chelsea Old Town Hall Chelsea old town hall is smaller when compare to Kensington Conference and event center. Crowd management is average though the planning of this venue is very well. Kensington Conference and Event Centre The crowd management of this venue is extremely well along with their designs. They are capable to handle a large no. of crowd capacity and the safety issue of the crowd is their primary concern. Waste management Waste management for venue 1 Chelsea Old Town Hall In the venue of charity for children, it is obvious that children will waste many foods. In this way, the caterers should be aware of the fact and should measure the foods while they are serving. Saving the paper is always a green point. So, the children should not waste the paper in this venue. The managers should restrict the use of paper in this event. Waste management for venue 2 Kensington Conference and Event Centre In the venue two, the music event always goes wild. It is the nature of musicians that they will do something which could cost waste. In this way, the management should take care of the situation where they will try to break the instruments. Foods will get waste, and that should be checked by the caterers while they will serve. In this event, people might get wild after having drinks. So, they might destroy the venue assets and the equipment. In this way, the venue responsible person should be concern of the limit of drinks. Paper waste is a common factor in every event. The paper should be used in a gentle manner and should not be very much wasted by the people. This is as well as responsibility for the persons who are attending the venue. Supply Chain for event Chelsea Old Town Hall Chelsea old town hall has their own caterer, music and security. The food management of this hall is very renowned. Security staffs are also well groomed and trained. Kensington Conference and Event Centre Kensington has their own music and security but they dont have their own catering service. If the particular service is asked by the client they arrange it for them. Kensington Conference and Event Centre is well renowned for their security and music. They security equipment are ultramodern and the security staffs are well trained. They are capable to manage huge crowd and any kind of obstacle. The music system is especially designed for music shows. So, it can be said that any rock concert or corporate event can be done here properly. Corporate social responsibility Venue one Every organization should be a concern of their CSR responsibilities. The venue management organizations should not forget their corporate social responsibility which is very much important for them to become a responsible organization. There are different corporate social responsibilities for these various venues. According to this the responsibilities of the charity event are: Taking care of the children's healthy mentality is one of the most important responsibilities. Other responsibilities like taking care of the waste management and people management is also a great social responsibility for the management. Somehow, in charity, they should have to be non-profitable and should think of the children's wellbeing. Venue two 1In the second venue, the management should take care of the waste management and the people management which may become a great impact on the society, other than they have to be polite towards the income as many people wants to get a chance to meet with their stars. The green maintenance is important for the management to become a responsible management service. Conclusion and Recommendations After analyzing and planning for both the events for the fundraising charity benefit, has expressly provided a critical overview about how operational management and structural administration in events can be outlined. The entire administration of the particular event drafted out by Chelsea Old Town Hall has provided a significant synopsis of the essentialities and necessities of an active event management group. The entire report portrays the necessary identification of the primary attributes adhered to events management in emerging markets and on the correlations of the attributes. The appropriate and successful implementation of risk assessment and managing risks by Chelsea Old Town Hall shows the determination and detection of anomalies. The entire report highlights how an event can be significantly controlled and can be made successful by the right use and managing all the external factors and risks that are related to the events. Analyzing both the event places where Chelsea Old Town Hall is going to hold two events Kensington Conference and Events Centre is the most appropriate and apt place for holding the event. There are quite a few reasons for Kensington Conference and Events Centre is the most appropriate place for holding the event out of the two. It is mandatory for an event place to possess all the major structure that makes its more appropriate and safe to hold an event. The Kensington Conference and Events Centre possess the right qualities and has the right structure by which the event can be successfully held compare to the Chelsea Old Town Hall. The Kensington Conference and Events Centre has the quality space and safety measures by which the crowd can easily be accommodated within the hall. Secondly the safety measures like the ventilation, venue design, safety conveyance. etc are the most appropriate that make it a better option rather than that of Chelsea Old Town Hall. It can be said that event manager of Chelsea Old Town Hall faces a lot of challenges in implementation and planning of various incidents, and one of the most significant example is this report which is based on two charitable events. It is recommended for the event managers to have more efficiency in humans and technological factors which will enable the organization to have smooth business operations. Investigating proposed strategies along with significant theory building will allow a successful adaptation of the management operations of various events, and it will directly help the organization to have improvement in the efficiency levels of event management activities. References Birdhouses you can build in a day. (2004). Cincinnati, Ohio: Popular Woodworking Books. Colpitts, J. (2008). Room of mirrors. Baltimore, MD.: PublishAmerica. Corotis, R., Schueller, G. and Shinozuka, M. (2001). Structural safety and reliability. Lisse, the Netherlands: A.A. Balkema. Kotler, P. and Lee, N. (2005). Corporate social responsibility. Hoboken, N.J.: Wiley. Martin, K. and Osterling, M. (2007). The Kaizen event planner. New York: Productivity Press. Price, B. (2007). Managing technology in our schools. Lanham, Md.: Rowman Littlefield Education. Rojek, C. (2014). Event management. London [u.a.]: Routledge. Sargeant, A. and Jay, E. (2004). Fundraising management. London: Routledge. 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